The Journey of Denim - A Circling Trend

1853, Levi Strauss was approached by Davis to partner with

him and sell clothing. They further evolved a fashion revolution after launching

blue jeans by their Levi Strauss & Co.’s in the United States.

While in the olden days denim jeans were just worn by the working class for

its stability, and practical choice of work wear, during the 1960s, jeans

became a symbol of youth rebellion after the popular movie rebel without a

cause starting a rage. Jeans were really embraced by the youth as an item of

rebellious choice. Pop culture icons like Marlon Brando and James Dean were

seen popularising them. Furthermore, Vogue, the famous fashion magazine

featured its first model in denim on the cover in the 1950s making denim jeans

a Fashion statement and not just practical working clothing for men.

Then came the hippie age, the ‘70s where personalising your jeans was all the

rage. Bright colours, embroidery, patches and rhinestones were popular jean

trends of the time. Hip huggers, denim skirts and bell-bottoms were the trend

much loved by fashion icons like Jane Birkin and Brigitte Bardot. Small

screen stars like Farrah Fawcett with her high waisted denim flare and wind

blown hair image sold 12 million copies worldwide came to define a

generation.

Often fashion gets inspired by the past. While some debate it as a sign of

poor imagination, others support these revisitations using a hue, hint or print

to evoke a certain era. Spring 2000s evoked a unique look mixing different

styles inspired by the 70s collection. The Chanel show became a huge hit by

Cara Delevingne walking front line support. The most coveted concept being a

colourful with a folk-twist hippie strongly inspired by the 70s era.

Today in the 20th century denim jeans are still a rage. Gone are the bellbottoms

or flares but with ripped jeans and low waist being the new thing is

available from Zara to nada. Every European popular brand or a local country

store is creating and manufacturing their own denim to stay in business.

Kara Nicholas, a historic denim manufacturer rightly defined jeans as a

personal emotional garment that a person wears over time that moulds and

takes its body and character. With every fade and rip a person forms an

attachment with their pair of loved jeans being the most popular and common

wardrobe garment.

Denim has been transcending since the past several decades and is still

sustaining a productive and lucrative market for itself. A garment that was

once worn while doing tough physical work due its strength and resilience

only has now evolved as a fashion trend item and is seen being worn by

celebrities and models. Available in all colours prints suitable for all ages, at

any occasion, place and time. Fads come and go, but the denim jeans trend is

here to stay perpetually forever.